Mondelez WTR’s holds first regional ‘Delighting Travelers’ webinar for the Americas

Mondelez World Travel Retail (WTR) will hold its first regional ‘Delighting Travelers’ webinar next Tuesday, July 7, 2015 at 15:00 – 16:00 (GMT+1). This is a follow-up initiative to the inaugural webinars held earlier this year, aimed at providing airports and retailers in the Americas with the insights and best practices to unlock the potential of confectionery in travel retail in the region.

The webinar will be conducted in Spanish, and is entitled “Liberando el potencial de la categoría de confectionery.”

The webinar is free to attend and open to all participants.

Mondelez WTR Managing Director Andreas Fehr stated: “The inaugural ‘Delighting Travelers’ webinars in February were very well received by our trade partners, as part of the journey towards fully unlocking the potential of the confectionery category. Moving to a regional format, this time in Spanish, is an exciting evolution, allowing us to leverage our huge shopper insights program and present case studies we can all learn from to help grow confectionery sales or to use confectionery as a growth driver for the rest of the business.”

The one-hour session will feature a number of highlights, including:
• An overview of the huge growth potential in the confectionery category.
• New insight into category segmentation and shopper need states by nationality.
• Insight-led case studies from major travel retailers providing best practices on confectionery retail execution.

Those interested in joining the session can register and log on up to 30 minutes before the start of the session. For more information on the webinar, e-mail