Pernod Ricard

Pernod Ricard expands lower-ABV portfolio with Ballantine’s Light and Beefeater Light

Pernod Ricard has released two new lower alcohol expressions from Ballantine’s and Beefeater in response to consumers wanting to cut down their alcohol consumption. Ballantine’s Light and Beefeater Light are 20% ABV spirit drinks with half the alcohol of the original Ballantine’s and Beefeater variants.  The new lower-ABV spirits are launching exclusively in Spain this month. Spain is a […]

Pernod Ricard Global Travel Retail prepares for the future of travel retail with digitalization powered by consumer insights

Pernod Ricard GTR is using a consumer-centric approach drawing on multiple data sources to prepare for the future of travel retail amidst the global pandemic, says Anuj Roy, Strategy & Insights Director at Pernod Ricard GTR. This observation was part of Roy’s discussion on how PR GTR is “staying ahead of the curve” at the inaugural […]

Pernod Ricard leverages insights to better appeal to consumers along the full travel trail

Pernod Ricard Global Travel Retail is using its deep knowledge of the consumer the company has developed over the past year to create successful activations in travel retail, Craig Johnson, VP Marketing PRGTR tells TMI. “Pernod Ricard has real true consumer insights that will allow us to create programming that helps us drive consumers to […]

Pernod Ricard’s The Gin Hub strengthens its Super-Premium+ Gin portfolio with MALFY Italian gins

The Gin Hub, Pernod Ricard’s stand-alone brand company that focuses on the global development of its portfolio of International Premium Gin brands, is expanding its Super-Premium+ range with the addition of MALFY. The acquisition of MALFY by The Gin Hub was confirmed on June 20, 2019 by the Pernod Ricard Group. Currently available in more than 30 markets worldwide, […]

Godiva and Pernod Ricard partner for DFS-exclusive cross-category promotion at LAX

Pernod Ricard teamed up with DFS Group to offer an exclusive cross-category tasting event promotion at Los Angeles International Airport in March.   Available exclusively at DFS at LAX’ Tom Bradley International Terminal the tasting event, entitled Embark on a Journey of Flavors, paired Godiva’s USA Souvenir Collection with three expressions of The Glenlivet Master […]