Absolut has launched an exclusive limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts inspired by the rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle, which the company says embodies the power of expression and progression through art, comes almost 40 years after Absolut Vodka first collaborated with the American […]
Pernod Ricard
Pernod Ricard expands lower-ABV portfolio with Ballantine’s Light and Beefeater Light
Pernod Ricard has released two new lower alcohol expressions from Ballantine’s and Beefeater in response to consumers wanting to cut down their alcohol consumption. Ballantine’s Light and Beefeater Light are 20% ABV spirit drinks with half the alcohol of the original Ballantine’s and Beefeater variants. The new lower-ABV spirits are launching exclusively in Spain this month. Spain is a […]
Pernod Ricard Global Travel Retail prepares for the future of travel retail with digitalization powered by consumer insights
Pernod Ricard GTR is using a consumer-centric approach drawing on multiple data sources to prepare for the future of travel retail amidst the global pandemic, says Anuj Roy, Strategy & Insights Director at Pernod Ricard GTR. This observation was part of Roy’s discussion on how PR GTR is “staying ahead of the curve” at the inaugural […]
Pernod Ricard donates alcohol to produce hand sanitizer around the world
Pernod Ricard has announced it is mobilizing its affiliates globally to deal with the shortage of hand sanitizer. In France, the company Ricard SAS is donating 70,000 liters of pure alcohol to Laboratoire Cooper, one of France’s leaders in everyday health products, and the leading supplier of hydroalcoholic gels to pharmacies. This will allow Cooper […]
Pernod research shows the importance of gifting in travel retail
Research conducted by Pernod Ricard Global Travel Retail (PRGTR) reiterates the importance of gifting as a purchase motivator in travel retail. PRGTR conducts regular research into this area to ensure that regional and cultural nuances are reflected in the products offered and that it engages with its customers in the most effective ways possible. The […]
Royal Salute launches 25 YO “The Treasured Blend” exclusively in GTR
Royal Salute has unveiled a new 25 Year Old Scotch whisky, The Treasured Blend, available exclusively in airports and duty free stores beginning in November. The first 25 Year Old expression in the Royal Salute portfolio, The Treasured Blend has been created by Master Blender Sandy Hyslop and was inspired by the Crown Jewels of […]
Pernod Ricard leverages insights to better appeal to consumers along the full travel trail
Pernod Ricard Global Travel Retail is using its deep knowledge of the consumer the company has developed over the past year to create successful activations in travel retail, Craig Johnson, VP Marketing PRGTR tells TMI. “Pernod Ricard has real true consumer insights that will allow us to create programming that helps us drive consumers to […]
Pernod Ricard to acquire Castle Brands
Pernod Ricard has entered into an agreement to acquire Castle Brands for $223 million. Under the terms of the merger, Castle Brands shareholders will receive $1.27 in cash for each share of Castle Brands stock they own. Pernod Ricard will add drinks brands Jefferson’s Bourbon, Gosling’s rum, Brady’s Irish Cream, the Arran Single Malt Scotch […]
Pernod Ricard’s The Gin Hub strengthens its Super-Premium+ Gin portfolio with MALFY Italian gins
The Gin Hub, Pernod Ricard’s stand-alone brand company that focuses on the global development of its portfolio of International Premium Gin brands, is expanding its Super-Premium+ range with the addition of MALFY. The acquisition of MALFY by The Gin Hub was confirmed on June 20, 2019 by the Pernod Ricard Group. Currently available in more than 30 markets worldwide, […]
Pernod Ricard targets Millennials with Absolut Grapefruit
Pernod Ricard Global Travel Retail (PRGTR) has added Absolut Grape-fruit to its Absolut Citrus Flavors range. Available now in global travel retail for a RRP $20, the flavored vodka has no sugar added and follows on the success of Absolut Lime. Pernod Ricard says Absolut Grapefruit was designed for today’s Millennials who the company says […]
Pernod Ricard Global TR names new VP marketing
Craig Johnson, currently Vice President Global Marketing, Absolut Vodka at The Absolut Company, has been appointed to the position of Vice President Marketing of Pernod Ricard Global Travel Retail (PR GTR) from January 2019. Johnson reports to Mohit Lal, CEO of Pernod Ricard Global Travel Retail, and will be based in Pernod Ricard Global Travel […]
Pernod Ricard hosts first “In conversation with…” panel in Cannes
Pernod Ricard Global Travel Retail (PRGTR) hosted its first ever ‘In conversation with…’ panel discussion in Cannes as part of its presence at the TFWA World Exhibition 2018. Moderated by drinks consultant and presenter Neil Ridley, the panel consisted of Mohit Lal, CEO PRGTR, Tamara Lohan MBE, founder and CTO of Mr & Mrs […]
Godiva and Pernod Ricard partner for DFS-exclusive cross-category promotion at LAX
Pernod Ricard teamed up with DFS Group to offer an exclusive cross-category tasting event promotion at Los Angeles International Airport in March. Available exclusively at DFS at LAX’ Tom Bradley International Terminal the tasting event, entitled Embark on a Journey of Flavors, paired Godiva’s USA Souvenir Collection with three expressions of The Glenlivet Master […]
