Luxury Scotch whisky, Chivas Regal and Global Brand Ambassador Charles Leclerc have announced the launch of Chivas Regal 16 Limited-Edition – the first 16-year-old expression in the brand’s history and Leclerc’s debut signature blend.
Launching in select Global Travel Retail stores around the globe, Leclerc’s debut signature blend will be premiered at Miami International Airport in all Duty Free Americas stores, between May 1-30, 2026, timed to align with the Miami Grand Prix.
Travelers passing through Checkpoint D Concourse, North Terminal can test their driving skills by taking a lap of the Chivas Regal racing simulator or assess their physical and mental reaction times against the specially developed reflex game. Passengers can visit the Chivas Regal tasting bar for a cocktail inspired by the world of motorsport, featuring either the 16-Year-Old Limited Edition or the Chivas Regal 18 Year Old.
Charles Leclerc, a Chivas Regal Brand Ambassador, and an 8-time winner of the Formula One for Ferrari, is an aspirational, authentic role model for fans of modern sports culture, says the company. He epitomizes Chivas Regal’s values of mastering your own success, constantly challenging yourself and demonstrating a commitment to excellence. He was immersed into the world of whisky with Chivas Master Blender Sandy Hyslop, learning every step from distillation to the art of blending, and shaping the liquid to reflect his personal taste.
Leclerc explored several whiskies during the creation process, choosing the rich complexity of sherry cask matured Longmorn single malt. Chivas’ first-ever 16‑year‑old whisky blend brings together 16 whiskies, each aged at least 16 years inspired by the iconic number that has defined Leclerc’s life and career.
On the nose, sweet mandarin, raisins and manuka honey give way to warm cinnamon and sticky toffee. The palate moves through orange marmalade and apple cake into toasted oak and ginger spice. The finish is rich, velvety and long.
Commenting on the brand partnership, Rae Gibson, Director, Power Brands and Emerging Categories, Pernod Ricard Global Travel Retail said:“Charles Leclerc is the perfect, natural fit for Chivas Regal and the ideal partner to amplify the brand’s luxury credentials amongst an engaged, active and growing F1 audience. This audience are known to be affluent and frequent travelers, with a taste for premium lifestyle products and who over-index on whisky consumption.
“This collaboration authentically brings style, strategy and cultural relevance to the whisky aisle. As an integral part of this limited quantity launch across 40+ markets, Pernod Ricard GTR is in a fantastic position to capitalize on the GP occasion, creating experience-led environments with our exciting Chivas Regal racing simulator and presenting the Chivas Regal 16 Charles Leclerc Limited Edition to fans all around the world.”
