Leading travel retail research agency m1nd-set has identified Millennials as the industry’s growth engine. Comprising approximately 40% of the traveler base across all regions, Millennials lead all age groups, with a global average spend of US$142 and a robust conversion rate of 67%.   The research also highlights a contrast in shopper behavior between a tendency […]

According to ground-breaking research just published by leading travel retail research agency m1nd-set, the global travel retail industry is encountering a significant shift in consumer behavior, with price becoming less dominant in purchasing decisions as shoppers prioritize other beneficial aspects of the shopping experience in travel retail.   The research, which explores the reasons behind this […]