Safilo has launched a global corporate initiative called #united4eyecare, that embraces all the actions taken by the com-pany in response to the COVID-19 epidemic. The programs cover the countries where the Group operates, with particular attention to those most affected by the virus, such as Italy, Spain, and the United States. The initiative’s focus is […]
Safilo
Safilo signs new license with Moschino & Love Moschino, renews agreement with Max Mara through 2023
Italian eyewear company Safilo Group has signed a new licensing agreement to produce optical and sunglasses for Moschino and Love Moschino. The 8-year license runs from Jan. 2018 until Dec. 31, 2025, with an option for another eight years. The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department […]
Safilo to launch Swatch branded eyewear this spring
Eyewear creator Safilo and Swatch Ltd have signed a five-year agreement to create a colorful, playful lifestyle collection of Swatch branded sunglasses. The Swatch eyewear–called Swatch The Eyes –will be launched in spring 2016 and will be sold through Safilo’s U.S. retail chain, Solstice, as well as select North American eyewear retailers and distributors around […]
One on One with Henri Blomqvist: Safilo focuses its brand-led and design-inspired philosophy on Travel Retail
Safilo Group is continuing to build its Global Travel Retail business, following the establishment of a new dedicated division to handle the channel on a world-wide basis in 2014. The appointment of Marc Schulte in May to head up the division was another step to strengthen the division and meet the company’s goals to secure […]
Safilo holds immersive HPP event for Carrera eyewear in MIA
Safilo launched a first of its kind HPP activation for Carrera sunglasses at Miami International Airport in July. The high visibility “Out There” campaign is designed to reach the one million travelers passing through MIA in the month of July, and consists of an integrated campaign using media banners in MIA’s North and South […]
