Sazerac is launching a new family of mezcals called Los Vecinos del Campo in close partnership with Casa San Matias and a group of mezcaleros in Oaxaca, Mexico. These hand-crafted spirits are produced by 10 families in the Valles Centrales of Oaxaca who have been utilizing traditional methods to create agave spirits for generations. The […]
Sazerac
Diageo sells brands to Sazerac
Diageo is selling 19 of its non-premium brands to Sazerac in a deal worth a reported US$550 million. The net proceeds of approximately £340 million, after tax and transaction costs, will be returned to shareholders through a share repurchase. The brands included in the transaction are Seagram’s VO, Seagram’s 83, Sea-gram’s Five Star, Myers’s, Parrot […]
Edrington WEBB TRA adds Sazerac spirits to its portfolio
Miami-based Edrington WEBB Travel Retail Americas (EWTRA) continues to expand, and has now added additional select brands from The Sazerac Company to its distribution and marketing portfolio in the Duty Free and Cruise Line sectors in the Americas. Beginning October 1, 2016, EWTRA will directly manage key global brands in the Sazerac portfolio including Buffalo Trace […]
Pernod Ricard sells Paddy Irish Whiskey to Sazerac
Pernod Ricard and Irish Distillers are selling Paddy Irish Whiskey to Sazerac, it was announced last month. The value of the transaction was not disclosed. Paddy Irish Whiskey is the 4th largest Irish whiskey brand in the world, selling 200,000 9-liter cases in 28 countries worldwide annually. Irish Distillers will continue to produce Paddy Irish […]
Brown-Forman to sell Southern Comfort and Tuaca to Sazerac for $544 million
Brown-Forman announced on Jan 14, that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to New Orleans-based Sazerac for $543.5 million. The sale is expected to close by March 1, 2016 resulting in a one-time operating income gain for B-F of approximately $475 million in fiscal 2016. Brown-Forman Chief Executive […]
Van Gogh Imports becomes 375 Park Avenue Spirits
Van Gogh Imports is set to become a fully integrated sales company within Sazerac Co. as of March 15., and has changed its name to 375 Park Avenue Spirits. Van Gogh Imports, marketer of the Van Gogh Vodka, Tap Whisky, Molinari Liqueurs, Limoncello di Capri, VOV, Ron Abuelo, Jumbie, and Spicebox brands, has worked closely […]
