Mast Jägermeister launches Teremana Tequila and Gin Sul into global travel retail

Mast Jägermeister SE has announced two additions to its global travel retail portfolio, Teremana Tequila and Gin Sul. Teremana, with its full range of three expressions, Blanco, Reposado and Añejo, will be available at selected international airport stores globally, and is also launching into selected domestic markets throughout 2024. Gin Sul, the super-premium gin presented in […]

Duty Free Global and The Fladgate Partnership sign GTR agreement

Duty Free Global has signed an agreement with the premium Port producer in Portugal, The FladgatePartnership, to represent the company in global travel retail. Founded in 1692, Fladgate’s portfolio includes the Port wines of Taylor’s, Fonseca, Croft and otherfine still wines from Portugal. In addition to its wine business the partnership also is intrinsicallyinvolved in […]

The Macallan partners with Cirque du Soleil to launch exclusive sensory experience at the Macallan Estate

The Macallan is commemorating its 200th anniversary by collaborating with Cirque du Soleil to create a bespoke, theatrical and unforgettable experience at The Macallan Estate. Cirque du Soleil Spirit is an exclusive sensory experience which transports guests into the theatrical universe of the Scottish Highlands for an engaging journey, says the company. Edrington explains that it will take visitors […]

Penderyn Whisky grows travel retail business through appeal to single malt consumers

Penderyn Whisky has made significant progress in global travel retail since the pandemic ended as more consumers demand something different and more retailers find space on-shelf for a non-Scotch whisky, Simon Roffe, Director Of Business Development at The Welsh Whisky Company Limited, tells TMI. “It has been a challenging time for a small brand with limited […]

DISC to distribute Sazerac spirits portfolio in select Caribbean domestic markets

Sazerac Company Inc. and Distribution Spirits Company LLC (DISC) have announced a distribution partnership for select Caribbean domestic markets. “To ensure our continued success and growth of our brands, we have appointed DISC as our new strategic distribution partner for the following markets in the Caribbean: Antigua & Barbuda, Aruba, Barbados, Belize, Bermuda, British Virgin […]

Brown-Forman unveils GTR exclusive Benriach Triple Distilled 25 Years Old

Brown-Forman has announced the GTR exclusive launch of Benriach Triple Distilled 25 Years Old, limited to only 1,000 9L cases. The Benriach Triple Distilled 25 Years Old joins the exclusive Brown-Forman GTR lineup, alongside core variants like Triple Distilled 10 Years Old, Quarter Cask, and Smoky Quarter Cask. Stéphane Morizet, Marketing Director GTR at Brown-Forman, […]

Four Pillars sets sights on global market with newly appointed international team

Multi-award-winning Australian craft gin brand Four Pillars has appointed three international leads across the business: Head of Asia, Karan Tuli; Head of EMEA, Ellie Nash; and Head of the Americas, Jen Bailey. Led by ex-Bacardi and twenty-year industry veteran, David Hogan as the Four Pillars GTR & International Director, the new recruits round out the […]

Rise Brand Partners to distribute Metallica’s Blackened Whiskey in GTR

Rise Brand Partners, a boutique multi-channel and multi-category curator of luxury brands, has entered a distribution agreement with Blackened Whiskey, a collaboration by Metallica and Master Distiller & Blender Rob Dietrich.  Rise Brand Partners will distribute Blackened for travel retail in the Americas, Europe, the Caribbean, and select Latin American Countries. The makers of Blackened […]

Brown-Forman launches Herradura Legend into GTR with pop-up at Mexico City Airport

Brown-Forman has announced the successful introduction of Herradura Legend into Global Travel Retail, with the launch with a pop-up flagship at Mexico City airport. The activation was remarkably successful, resulting into a high consumer demand for this unique product, says the company. The specially designed pop-up space in cooperation with Avolta Duty Free invited travelers […]

Holland America Line selects exclusive Buffalo Trace Premium Barrel

Holland America Line’s beverage program is introducing an exclusive single barrel select bourbon from Buffalo Trace Distillery. This premium offering, curated by Sazerac Master Blender Drew Mayville and Kentucky Bourbon Hall of Fame inductee Freddie Johnson, will be available fleet-wide in March while supplies last. Mayville, an avid Holland America Line cruiser, endorsed the cruise line for […]

International Shoppes opens interactive boutique for The Macallan Colour Collection at JFK T1

Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection.  The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]

The Macallan Colour Collection makes a splash in Global Travel Retail

The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]

Uber to shut down Drizly

Three years after acquiring Drizly for $1.1 billion, Uber will be shutting down the popular U.S.-based alcohol delivery service. Drizly is the leading on-demand alcohol marketplace in the United States. Pierre-Dimitri Gore-Coty, Uber’s SVP of Delivery, said that the company has decided to close the business and to focus on its “core Uber Eats strategy.” […]