Ultrafemme, a benchmark for luxury and tradition in retail based in the center of Cancun, Mexico, celebrated 45 years in business by creating a breath-taking Atelier Du Parfum, a museum that charted the history of perfumery, in a space dedicated to the art of perfume making. Perfume has been the heart of Ultrafemme since Elena […]
Ultrafemme
BOSS BOTTLED UNITED celebrates the World Cup
To mark the launch of the limited edition BOSS BOTTLED UNITED in travel retail, BOSS Parfums shared the excitement of the World Cup by partnering with key retailers in an activation that celebrated soccer. The new fragrance comes enclosed in a silver-shaded flacon, and with a scent said to act as a physical reminder of […]
