John Bull’s flagship store on Bay Street in Nassau has opened a Marc Jacobs corner, which saw the highly successful launch of the new fragrance, Daisy Wild, reports Tairo International, the company that distributes the Marc Jacobs fragrances.
The ribbon-cutting ceremony for the new corner took place ahead of Mother’s Day last month, marking a significant milestone for the brand’s presence in Nassau.
The grand opening event was attended by Rick Hazlewood, Corporate Director of JB Group; Inga Bowleg, Director of Brand Development; Sandra Ferguson, Tairo International Regional Assistant; Laurece Marshall, store manager at John Bull Bay Street; Tezina Darville, brand manager at JB Group; and Danielle Sutherland, marketing & advertising specialist at JB Group.
The ceremony featured the unveiling of the beautifully decorated Marc Jacobs corner, inspired by the blossoming beauty of a garden, perfectly complementing the new Daisy Wild fragrance, says Tairo International.
Event highlights included a formal ribbon-cutting ceremony to mark the opening of the Marc Jacobs corner at John Bull Bay Street. Personalized engraving services were offered at the Bay Street store during the ribbon-cutting ceremony and at the Marathon Mall store throughout the day. Attendees enjoyed custom cookies and beverages themed around Daisy Wild colors.
Daisy Wild launch pads placed at the entrances of the Perfume and Jewelry Departments enhanced the in-store experience.
A model sprayed Daisy Wild throughout the store, interacting with customers, while sales associates in Daisy Wild t-shirts enhanced the immersive brand experience. The progressive Daisy Wild campaign video played on the store’s giant TV screen, adding to the festive atmosphere.
“The Daisy Wild fragrance captured the hearts of many during the busy Mother’s Day period,” said Nelson Rivera, Tairo’s area manager who executed the event. “The engraving event at Marathon Mall saw such overwhelming demand that Daisy Wild sold out!”
This success underscores the strong appeal of Marc Jacobs fragrances, with Daisy Wild poised to push Marc Jacobs sales into the top rankings for 2024. As a key brand for Coty, Marc Jacobs demonstrates significant market impact and consumer appeal, says Tairo.
