TAIRO International honors longest-serving employee and welcomes key new senior appointment

Miami fragrance company TAIRO International, a leading fragrance and cosmetics distributor in Mexico and the Caribbean which marked its 25th anniversary last year, is celebrating milestones for two of its own.

TAIRO is honoring Sales Director Ricardo Rivas, one of the company’s longest-serving employees, who is celebrating 20 years with the company this year.

“Ricardo has been a dedicated employee of the company for two decades, and during that time has shown the true meaning of team-work, innovation, and leadership,” TAIRO CEO Robert Bassan tells TMI.

“Ricardo’s 20-year milestone is a testament to his loyalty and dedication to the company, and its longevity. He has developed strong relationships with key clients and field partners, which has enabled him to bring an innovative and unique hospitality approach to TAIRO International. His ability to build on this and motivate others around him to do the same has been an integral part of the success of TAIRO,” continues Bassan.

“Ricardo Rivas’ 20-year milestone is a momentous occasion for TAIRO International. As the company looks to the future, Ricardo’s commitment to the team and his drive for innovation will be a key part of our continued success.”

Lourdes Meija

 TAIRO International also announces the addition of a key new member of its team with the appointment of Lourdes Mejia to the position of Trade Marketing Director, as of February 1, 2023.

With more than 20 years of experience in the beauty industry and a deep understanding of distribution into Travel Retail and local markets, Mejia brings significant expertise, relationships, and experience to her new role. Throughout her distinguished career, Mejia has worked for powerhouses such as Estée Lauder, Coty, and the LVMH Group.

In her position as Trade Marketing Director, she will be responsible for the development of relationships with key suppliers and house brands. This includes developing and overseeing trade marketing strategies and plans, managing trade marketing budgets, and providing strategic advice to the team. Additionally, Mejia will be responsible for driving sales and marketing through data-driven insights, developing and leading campaigns, and ensuring a successful launch of new products.

“TAIRO International is excited to welcome Lourdes and is confident in her ability to bring the skills and experience she has cultivated throughout her extensive career to her new role. With her extensive knowledge and expertise, she is poised to make a positive impact in the development of trade marketing for TAIRO International,” said Bassan.