Tairo rebrands, consolidates three divisions under one umbrella

Tairo International has rebranded as Tairo Group, which the company says will mark “a new era of excellence in luxury, beauty, and consumer goods.”

The transformation reflects streamlined business operations and a unified presence, aligning the company’s three specialized divisions: Tairo International Luxury Division, SOMAR Beauty and Consumer Goods, and Fantasy Fragrances’ Independent and Niche Brands.

Miami-based Tairo Group is a leading distributor and developer of luxury, beauty, and consumer goods, offering an extensive portfolio of world-renowned brands.

Among the brands represented by the Tairo International Luxury Division are such global blockbusters as Gucci, Kylie cosmetics, Tiffany & Co., Molton Brown, Marc Jacobs, Wella Professionals & OPI, Burberry and Calvin Klein, among others.

The Somar Beauty and Consumer Group represents Moroccanoil, Revlon, Sebastian, Covergirl, L’Oréal Professionnel, Kerastase and more.

The Fantasy Fragrance division includes the Frida Kahlo fragrance, plus the Live, Love, Travel and Shaina B. Miami brands.

“The company’s mission is to invigorate the beauty and consumer brands in the Caribbean, Mexican, and U.S. markets by developing them in partnership with multinational companies and retailers,” says the company announcement.