William Grant & Sons has unveiled The Balvenie Rare Marriages line, a range of premium single malt whiskies that pays tribute to The Balvenie Malt Master David C. Stewart MBE’s six decade whisky career.
The Rare Marriages range is a tribute to David Stewart’s dedication to designing and building exceptional flavor, through the marriage of rare casks.
The first expression and the hero product in the collection is The Balvenie Twenty-Five. Two more expressions will follow.
The collection combines Traditional Oak Tun Marriages with liquid from European and American casks.
“The Balvenie Twenty-Five reflects the unparalleled mastery and dedication of David C. Stewart MBE, the longest serving Malt Master in the Scotch whisky industry. We are excited to release this premium expression into the Global Travel Retail market this summer,” says Lindsay Rae-Hizeroth, Head of Customer Marketing, Global Travel Retail.
“The timing is also exciting as airports across the world begin to resume operations – after this very difficult period of time for the industry in the face of the COVID-19 pandemic. There is sure to be pent-up demand from travelers seeking premium expressions as they travel again; and we are confident the Balvenie Twenty-Five will have the stand-out shelf appeal to help satisfy that demand.
“Together with a very select group of retail partners, we look forward to introducing the full Balvenie Rare Marriages Range to GTR later this year.”
The Balvenie Rare Marriages range is a permanent fixture in the Speyside distillery’s portfolio and will be available from selected Travel Retailers from July 2021; The Balvenie Twenty-five ABV 48% presented in its own case designed to represent the unfurling of flavor in the marrying process with golden rings for every year of maturation.
The Balvenie Thirty and The Balvenie Forty Cask Strength will be the next expressions in The Rare Marriages range.