The Boolchand Grouphas officially opened the doors to its first HEYDUDE footwear store in Aruba, marking a significant expansion milestone for the lifestyle footwear brand. The Aruba opening, which took place last week, positions the longstanding Caribbean-based company as a key player in regional retail innovation.
With over 90 years of industry experience, The Boolchand Group’s partnership with HEYDUDE aims to introduce a globally recognized brand known for its lightweight and casual footwear.
Originally founded in Italy in 2008 and now part of the Crocs Inc. family, HEYDUDE is one of the fastest-growing footwear brands worldwide.
“Bringing HEYDUDE to Aruba is a meaningful milestone for our family,” said Ravee R.B. Nandwani, Director of The Boolchand Group. “For decades, we’ve proudly served Caribbean shoppers with a diverse selection of trusted name-brand products. We’re excited to continue that tradition by bringing one of the world’s lightest and most comfort-table footwear brands – HEYDUDE – to our customers.”
The store quietly opened early in June, building anticipation for a festive Grand Opening held on June 26th. A private VIP preview welcomed guests with island-inspired bites, music, and opening remarks from The Boolchand Group executives, HEYDUDE brand representatives, and the TortugAruba Foundation, a local sea turtle conservation group invited by The Boolchand Group as part of their ongoing commitment to environmental sustainability support.
To mark the launch, the store is running a special activation through the end of July offering a raffle ticket for a daily draw to win a free pair to anyone who visits the HEYDUDE store and tries on a pair of shoes.
The new store is located at L.G. Smith Boulevard 100 (Aruba Made building).
The Aruba store is the first of several planned openings and will act as a flagship for the brand in the Caribbean. As HEYDUDE’s exclusive distributor in the region, The Boolchand Group aims to bring the brand’s distinctive pro-duct offerings to new markets.
Alongside the Aruba opening, The Boolchand Group has also launched a second HEYDUDE store in St. Thomas. These developments mark the beginning of a regional initiative that includes future plans to expand HEYDUDE’s availability through both multi-brand retail outlets and standalone stores, according to the company.
Founded over 90 years ago, The Boolchand Group is a family-owned business with operations across the Caribbean. The company specializes in retail, distribution, and real estate, and continues to evolve as a leading regional player in lifestyle and consumer goods.
