The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies which celebrate the brand’s commitment to natural color and reflect the influence of sherry seasoning.
The GTR exclusive Macallan Colour Collection comprises five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum, to showcase the natural tones derived from maturation in The Macallan’s sherry seasoned oak casks.
The Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering.
New visual look
The Collection also features a new visual identity inspired by the brand’s heritage and spiritual home, The Macallan Estate, and highlighting its intrinsic connection to nature.
Jeremy Speirs, Regional Managing Director, Edrington Global Travel Retail said: “The Macallan Colour Collection is a visual representation of our acclaimed Six Pillars, and allows travelers to explore our commitment to natural color and the influence of sherry seasoning in a rich and compelling way.
“The range is a prism through which travelers can immerse themselves in the craftsmanship of The Macallan, exploring the characteristics which make our single malt whiskies so unique, while underpinning our renowned quality and character.”
Influence of oak casks
Crafted predominantly from sherry American oak casks the Colour Collection includes a subtle touch of European oak which the company says achieves a harmonious and beautifully balanced range of whiskies.
Kirsteen Campbell, Master Whisky Maker at The Macallan, said: “The Macallan Colour Collection is a visual celebration of our commitment to natural color and sherry seasoning, with each of the five distinctive whiskies taking travelers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry seasoned oak casks.
“It is these exceptional oak casks which are the single greatest contributor to the quality, flavors and distinctive aromas at the heart of our single malts.
“Deepening in color with age, each expression tells its own story and is a prism through which consumers can explore the unique characteristics which underpin the exceptional craftsmanship, renowned quality and rich character of our single malt whisky.”
David Carson art
The Macallan Colour Collection is a collaboration with U.S. graphic designer David Carson, who took inspiration from Jerez, a land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted.
A series of immersive digital exhibitions celebrating The Macallan’s exclusive partnership with David Carson will take place in London, Shanghai, Dubai, Singapore and Los Angeles, allowing The Macallan community to be immersed in David’s creativity and experience the elements that inspired the Colour Collection.
The Colour Collection will be available in The Macallan Global Boutiques and in in key airports and travel destinations around the world from September 2023.
