Neutral by Luryx, part of Top Brands Internacional, has announced it is expanding into Brazil with the acquisition of Mazenta’s retail operation in Foz de Iguazu. The company has signed an exclusive contract to operate the duty free store in Dream Park, the city’s most important amusement attraction.
The new store, set to open in July 2025, will feature 2,700 sm of retail space, offering a curated selection of duty free products including fragrances, cosmetics, liquors, electronics, and more.
The ground floor section will be surrounded by huge promotional screens and also include a section for souvenirs and branded sports apparel in high demand by Brazilian shoppers.
Foz do Iguazu is one of the most visited destinations in South America, attracting more than 20 million tourists annually. Dream Park currently welcomes more than 1 million visitors annually, with an ambitious growth plan to reach 5 million visitors in the coming years. Strategically located 20 minutes from the Iguazu Falls and 15 minutes from Foz de Iguazu Airport, Dream Park offers a world-class entertainment experience, featuring museums, restaurants, a 5-star hotel, a water park, Jurassic Park, Ice Bar, and more.
Top Brands Internacional CEO Danny Yohoros says that visitors from Brazil, Argentina, Paraguay, the United States, Europe and Asia flock to this region every year to experience its grandeur, enjoy its biodiversity, and explore its many attractions.
“With a special focus on this ever-growing influx of travelers, the new Neutral by Luryx Duty Free store will establish itself as a premier shopping destination, offering a first-class experience with prestigious international brands and exceptional service,” said Yohoros.
“We have a highly aggressive and revolutionary marketing strategy designed to convert a significant portion of this massive tourism flow into Dream Park visitors, and consequently, potential buyers at our store.”
With this expansion, Top Brands Internacional will reach a portfolio of over 100 stores across 17 countries.
