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We start today’s issue of Travel Markets Insider with a very illuminating report from m1nd-set that analyzes the so-called “income illusion” regarding Low Income Buyers. m1nd-set defines LIB‘s as slightly younger than the global average, with a higher percentage of Millennials, driven by digital touchpoints and once in a store, more likely to buy, especially duty free exclusives. See more data on page 1.
BY THE NUMBERS
IATA reports that international air travel reached record levels in 2025, although capacity restraints strained many airlines’ ability to accommodate demand. See how each region responded in story on page 2.
Toronto records 28 million visitors in 2025, who boosted the economy with C$9.1 billion in spending. U.S. travel to Toronto was down 6% from the previous year, however. Page 2.
CRUISE & CARIBBEAN
Holland America celebrates 100 years of Caribbean cruising. Page 3.
MSC Cruises reveals its spectacular MSC Yacht Club hospitality center for the Formula 1 Grand Prix in Miami. Page 3.
The Bahamas breaks tourism records with 12.5 million visitors in 2025. Page 4.
Nassau Cruise Port – “busiest transit cruise port in the world – sets new passenger record. Page 4.
Antigua Cruise Port opens new ultra-modern cruise terminal in St. John’s. Page 5.
Toschi Vignola targets cruise with debut at F&B@Sea and collaboration with Deborah Golden. Page 5.
Harding+ brings exclusive Jack Daniel’s to Princess Cruises. Page 7.
SUPPLY SIDE
Absolut Vodka turns up the heat with new Absolut Tabasco. Page 6.
COTY: British singer-songwriter Olivia Dean is face of new Burberry Her Parfum. Page 6.
Rob Robertaccio’s ITRC brokers new deal for DIESEL and Volkswagen mobile accessories in UK, Brazil and Global Travel Retail. Page 6.
AIRPORTS
SSP America and JFKIAT open prohibition-inspired Gotham Speakeasy at JFK Terminal 4. Page 7.
TAG Heuer Boutique at Sao Paulo Guarulhos International Airport wins top franchise award. Page 7.
