TUMI appoints new creative director

TUMI-Michael_PetryTUMI has appointed New York designer Michael Petry as its new Creative Director, effective July 1, 2015.

Petry has been Sr Vice President and Creative Director at The Frye Company since 2007, chalking up a proven track record of commercial and creative success for the producer of footwear, handbag and accessories.

Petry will report to TUMI CEO and President Jerome Griffith, and be responsible for TUMI’s strategic creative direction, ensuring alignment on all product related initiatives, design processes and business objectives that advance the overall brand strategy.

Additionally, he will provide global leadership on visual merchandising and store design, while upholding the high integrity of the brand’s identity to remain consistent with the expectations of TUMI’s customers worldwide, said the company statement.