Victorinox has bolstered its Travel Retail team with three key appointments in Latin America and EMEA. Laura Motta Lopez assumes the role of Senior Regional Manager Travel Retail LATAM and Wanda Morales Rodriguez is named Commercial Leader Travel Retail LATAM. Adriana Hepke joins as Senior Regional Manager Travel Retail EMEA.
As Senior Regional Manager Travel Retail LATAM, Laura Motta Lopez leads the commercial strategy across the region, increasing brand presence, sales, and wholesale performance. Motta Lopez has spent more than a decade working for premium and prestige brands, including Puig and Dior, across LATAM. She has a strong background in sales management, business development, and key partnerships in markets such as Mexico, Colombia, Chile and Peru.
In the role of Commercial Leader Travel Retail LATAM, Wanda Morales Rodriguez is tasked with supporting commercial growth across 13 countries, coordinating product strategy, training, learning and development, and execution of market activations with travel retail partners across the region. Her remit covers over 45 commercial points across key countries such as Argentina, Brazil, Mexico, Panama and Peru. Rodriguez has over eight years’ experience in training, mentoring, and team development, and has led regional training efforts for over ten countries in LATAM.
As Senior Regional Manager Travel Retail EMEA, Adriana Hepke will lead regional initiatives, manage key accounts and oversee strategic execution across Europe, the Middle East, and Africa. Reporting to Gloria Dix, Head of Global Travel Retail & Fragrance Sales, Adriana will continue to shape the EMEA strategy, focusing on customer engagement, innovative expansion and sustainable growth. Hepke joins Victorinox from Montblanc where she spent ten years working in several travel retail roles.
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix commented: “I’m delighted to welcome Adriana, Laura and Wanda to the Victorinox Travel Retail team. Each of them brings valuable experience to their roles and will be instrumental in helping us to realize our global strategy in their respective markets.
“Latin America is one of Victorinox’s most important regions across our full product portfolio. The region offers great potential for the travel retail channel, with international tourist numbers projected to rise significantly this year and the border store channel continuing to flourish. EMEA remains strategically important to our global growth and we’re optimistic about the opportunities that lie close to our home in Switzerland and further afield in the Middle East.”
