WB Canna Co. & Wellness adds Sports Hydration brand BioSteel to fast-growing portfolio for the Caribbean, Latin America, and Travel Retail

WEBB Banks’ new wholly owned subsidiary, WB Canna Co. & Wellness, continues to bolster its portfolio with top brands in the cannabidiol (CBD) and wellness industries, and has now added the popular BioSteel sports hydration products.

Launched earlier this year, WB Canna Co. & Wellness focuses on distribution of top-quality CBD and wellness products in the Caribbean, Latin America, and travel retail.

BioSteel was founded in 2009 with a focus on delivering premium clean, healthy hydration to consumers and athletes globally. BioSteel drinks are sugar-free, come in eco-friendly Tetra Paks and are filled with premium ingredients, natural flavors and essential nutrients needed to support physical activity.

The brand also holds an impres-sive roster of #TeamBioSteel athletes, including Patrick Mahomes, football quarterback for the Kansas City Chiefs, Luka Dončić, the Slovenian professional basketball player for the Dallas Mavericks, and Christen Press, a top-scoring soccer player for the United States national team. It also partners with iconic sports franchises across North America.       

The partnership with WB Canna Co. & Wellness marks the first time that BioSteel products will be available in the region.

 “For years BioSteel has been the top name in sports hydration for professional athletes and fitness-minded consumers, and we’re very excited to bring these innovative products now to consumers in the Caribbean, Latin America and duty free,” said Phillip Jarrell, COO of WB Canna Co. & Wellness.      

     “BioSteel is an important addition to the WB Canna Co. & Well-ness portfolio as we continue to build a book of world-class wellness brands.”

Originally formulated for pro athletes, BioSteel’s products have gained popularity among consu-mers due to the authenticity of the brand’s partnerships and the quality and efficacy of its products.

 “We’re thrilled to be partnering with WB Canna Co. & Wellness to introduce BioSteel to this region,” said John Celenza, Co-CEO and Co-Founder of BioSteel. “With their vast distribution in the Caribbean and Latin America, this partnership will build on our commitment to delivering premium Clean. Healthy. Hydration. to health and environmentally conscious consumers and athletes across the globe.”

BioSteel hydration products are currently readily available across North America, globally with select retail partners and direct to consumers online through www.biosteel.com. 

To learn more, visit www.wbcannaco.com , as well as @wbcannaco on Instagram and @wbcannacoandwellness on Facebook. For sales and distribution inquiries, please contact info@wbcannaco.com.