Woodford Reserve is creating a spectacular sensory experience at Charles De Gaulle Airport in Paris, France to introduce the flavors of its American Whiskey to traveling consumers. To give it a unique Parisian twist, the brand is working with two local French partners to further elevate the experience.
The pop-up lounge, located in Terminal 2E at Gate M, will run daily from August 30 to September 26.
“This unique sensory lounge will bring the flavors of Woodford Reserve to all those traveling through Charles De Gaulle Airport,” said Chris Morris, Master Distiller at Woodford Reserve. “It’s an interactive way to introduce consumers to Woodford Reserve with a Parisian twist, elevating the travel shopping experience to new levels.”
For that Parisian twist, Woodford Reserve has partnered with the iconic Paris cocktail bar Little Red Door to bring a farm-to-bar cocktail menu to the pop-up. And the famed La Maison du Chocolat of Paris has crafted a special bonbon to pair perfectly with Woodford Reserve.
The custom menu will feature Woodford Reserve cocktails and non-alcoholic cocktails inspired by the 200 flavors in every bottle of the Kentucky Straight Bourbon.
With sustainability in mind, cocktails will be served in keep-sake Govino glasses to reduce waste.
“We’re incredibly excited to bring our Farm to Glass approach to cocktails to a world-class environment like Charles de Gaulle airport to showcase the best in French produce,” said Alex Francis, of Little Red Door. “And, to do it alongside long-term collaborators and the premiere spirits brand in travel retail Woodford Reserve is even more exciting.”
Visitors of the pop-up will experience a spectacle of the senses through tasting experiences of Woodford Reserve’s portfolio. Tastings will change daily and occasionally include high-end limited releases such as the Master’s Collection and Baccarat Edition – a cognac-finished bourbon.
A range of Woodford Reserve will be available to purchase, including Bourbon, Malt, Double Oaked, Five-Malt Stouted Mash, Batch Proof 128.3, and Baccarat Edition. An exclusive bottle of Woodford Reserve Bourbon featuring a “From Paris With Love” design will be available at the lounge.