With products from premium local brands offered within an area of 500 sq meters, the store presents a strong sense of place with a wide selection of categories from beauty to fashion.
Dufry first introduced the Destination concept in Brazil in 2016.
In this new concept, located in the departure area as a “last call” to shop, Dufry is targeting passengers looking for souvenirs or products made in Brazil.
With design concepts echoing the atmosphere of some of the most popular sites in the city of São Paulo, each of these local brands has a dedicated space representing different city neighborhoods.
The Oscar Freire area offers products from famous fashion brands, such as Farm, Lenny Niemeyer, Cia Maritima, Osklen, and Havaianas. The Ibirapuera space offers products for pets and sports brands like Zee Dog and Penalty.Avenida Paulista sells souvenirs and Natura products. Confectionery like Garoto chocolates and local spirits such as cachaças Leblon, Mata-Velha and Sagatiba are featured in the Vila Madalena space.
In other retail developments in GRU, Dufry has expanded the area devoted to electronics inside the duty free shop at Terminal 3 to 235 sq. meters in size, and made the experience more interactive.
In addition to tailored brand spaces for JBL, Bose and DJI, the store features a flying area for DJI drones, where consumers are able to test-pilot them. New brands coming soon include Garmin and Sonos.
GRU Airport is the largest hub in Latin America and received more than 37 million passengers in 2017, with a passenger flow estimated to reach 40 million in 2018.
Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia, comments: “This new space is another successful accomplishment of our project expansion and partnership with GRU Airport. In this space, we aim to bring a sense of place to International and Brazilian travelers showing typical local brands in an exclusive retail environment.
“Upon leaving the country, [passengers] will have a unique shopping experience and be able to take part of Brazil with them through the products of the best and famous local brands. Dufry strongly believes in the potential of the travel retail in Brazil and therefore we are introducing this concept that has already proven elsewhere to be hugely successful to attract more passengers to our shops.
“Finally, we thank GRU Airport for this long standing partnership and, we trust to continue with many other opportunities and achievements together going forward,” concluded Fagundes.