JCDecaux has inaugurated the first large format digital installation at Miami International Airport. The screen went live on July 29 and is currently running videos from a range of LVMH luxury brands –Christian Dior Fashion, Hennessy, Louis Vuitton, Bulgari, Christian Dior Beauty and Hublot.
The double-sided 25 ft. wide screen is located in the airport’s North Terminal (Concourse D), reaching all Duty Free shoppers and departing passengers alike.
The screen is strategically situated right outside one of the main Duty Free Americas stores, although the objective is about reaching the global travelers and trend setters, especially from South America, and not just duty free shoppers, says JCDecaux.
“We are extremely pleased with the installation of the new 10’x16’ double-sided LED advertising monitor that went live on July 29 near Gate D-25 in the middle of MIA’s busy Concourse D. The jumbo screen, which weighs nearly 5,000 pounds, is almost impossible to miss for the 50,000 passengers who travel through that concourse daily. The advertising is pre-sold for the upcoming year, and we are contemplating adding more screens,” Greg Chin, Communications Director at Miami-Dade Aviation Department tells TMI.
The signage is expected to reach an average of 11 million passengers annually.
“This is part of a new global trend to develop large iconic digital billboards in airports. This is the only unit of that size in Miami,” says JCDecaux.
LVMH is no stranger to this type of high profile presentation. The luxury company brands have dominated JCDecaux’s giant Twin Screen installation at New York’s JFK Terminal 1 since it was installed in 2013.