Norwegian Cruise Line Holdings targets Brazil for growth

Norwegian Cruise Line Holdings Ltd. announced this week that it was establishing a local sales, marketing and reservations center in Sao Paulo, Brazil “to support the growing demand for cruise travel in the region.”

NCLH acquired Firstar Representacoes, the local representative for Norwegian Cruise Line and Oceania Cruises in Brazil. The company will have its main office in Sao Paulo and a satellite office in Rio de Janeiro.

The office will also offer local reservations, sales and marketing support for all three brands — Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises — providing direct access to travel partners and consumers.

It will also be able to offer bookings in Brazilian Reais, and accept payment in up to ten installments for Norwegian Cruise Line with no financing fees. For Oceania and Regent Seven Sea, guests may pay in up to four installments with no financing fees.There will also be an on-line booking engine in Portuguese.

All three lines have seen growth in the Brazilian market, reports the company.
“Given its economic growth and the increasing interest of Brazilians to experience the world by taking a cruise, Brazil represents a significant opportunity to advance Norwegian Cruise Line Holding’s international growth strategy,” said Andy Stuart, executive vice president of international sales for Norwegian Cruise Line Holdings Ltd.

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