“We wanted to do something special in Cannes this year which would relate directly to the Paul & Shark brand,” explains Worldwide Travel Retail Director Catherine Bonelli.
“The Regatta is perfect, celebrating Paul & Shark’s heritage and sense of adventure! It’s going to be an unforgettable experience for all those taking part.”
The company will be also be highlighting its very special ‘Project 40’ concept onstand, in which three world-class designers —Zhang Zhoujie from China, Ladies & Gentlemen from the USA, and Tomas Alonso from Spain – create exclusive packaging designs for the brand.
Within Travel Retail, the 40th anniversary will be celebrated via a special display animation using the classic packaging that inspired the Project 40 designs.