Bourbon Legends

Beam Suntory and International Shoppes create memorable Bourbon Legends pop-up at JFK

In an effort to educate consumers and offer them an “unforgettable Bourbon experience,” Beam Suntory partnered with International Shoppes on an inter-active “Bourbon Legends” pop-up store at Terminal 5 at JFK International Airport in November. For two weeks the pop-up store informed travelers about the entire bourbon category and invited them to experience, through sampling, […]