Building on the success of the award-winning Arrive Like a Local campaign, Jameson and Pernod Ricard Global Travel Retail (PRGTR) have expanded the interactive traveler experience to more than 36 airports worldwide. Reaching the widest audience for any Jameson travel retail campaign ever and supported by a 360 omni-channel strategy, the 2024 campaign aims to […]
Jameson
JCDecaux: Grabbing the attention of travelers for 50 years
Jean-Luc Decaux, Co-CEO of JCDecaux North America, tells TMI how his company’s cutting edge campaigns are able to capture the attention – and pocket book – of the traveling public. Lois Pasternak reports. Travelers arriving in Los Angeles Airport’s Tom Bradley International Terminal at the end of last year were treated to the jaw-dropping spectacle […]
