WEBB Banks has signed an agreement with California-based distributor Infinium Spirits to distribute its spirits portfolio in travel retail in the Americas, cruise lines, the Caribbean basin and select Central American markets, effective immediately.
Under the agreement, WEBB Banks will exclusively distribute and represent Skrewball Peanut Butter Whiskey, Templeton Rye American Whiskey, Zaya Rum as well as the ultra-luxury brand Tears of Llorona Tequila through WEBB Banks’ existing route to market.
Infinium Spirits’ Senior Vice President-General Manager Shane Fitzharris said, “We are very excited to start working exclusively with WEBB Banks through their international route to market. This marks an important step for Infinium Spirits as we continue to expand the global footprint for our portfolio. Our strategic partnership with WEBB Banks will allow our award-winning spirits portfolio to further build brand equity and global growth through their existing channels with a specific focus on the travelling consumer.”
WEBB Banks CEO Andy Consuegra added, “We are very proud and honored to add Templeton Rye, Skrewball, Zaya Rum and Tears of Llorona to the WEBB Banks portfolio, and we welcome Infinium Spirits as a valued partner. At WEBB Banks we pride ourselves in curating only the best spirits brands for our portfolio and our goal will be to drive growth for Infinium Spirits products in the Caribbean and Central American domestic market, and the travel retail channel through our extensive distribution network.”