Yves Saint Laurent Beauty launched a critically important global program in November, on the occasion of the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020.
Called “Abuse is Not Love,” the global program aims at helping to combat intimate partner violence (IPV) by supporting the prevention programs of its non-profit partners.
Research shows that IPV comes with key warning signs. If these signs can be detected earlier, we may be able to recognize it better and seek or offer help. YSL Beauty aims to do its part in raising awareness of these common signs.
Abuse is Not Love is built around three key pillars: funding academic research on the topic to develop thought-leadership around youth and prevention; educating at least 2 million people on the common signs of IPV through international partnerships; and training YSL Beauty employees and beauty advisors on intimate partner violence in the workplace.
IPV is a major societal issue: approximately 1 in 3 women will experience intimate partner violence in their lifetime and only a small proportion of survivors will obtain justice, says the research cited by YSL Beauty.
IPV prevalence rates have increased by 30 to 60% as a result of the COVID-19 pandemic. Many women have been living in lockdown with an abusive partner and have been unable to seek support.
Abuse is Not Love has launched with 3 key partnerships in 2020: En Avant Toute(s) in France, Women’s Aid in the UK, and It’s on Us in the U.S., with more coming in 2021 in other countries. Through these partnerships, YSL Beauty aims to raise awareness of the seriousness of IPV. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.