3Sixty expands its partnership with Virgin Atlantic

3Sixty Duty Free has extended its partnership with Virgin Atlantic.

This partnership will bring “the next generation” of omnichannel travel retail solutions to one of Britain’s major international airlines.

The technology is supported by Omnevo (previously known as OM3 by AOE), and is aimed at elevating the passenger experience and the overall travel retail commercial opportunity, says the companies.

This new agreement supports a significant change aligned to the Virgin Atlantic brand experience.

Miami-based 3Sixty has been the inflight retail concessionaire for Virgin Atlantic since 2014. The company says that this agreement will deliver a major change in the customer offer through this state-of-the-art e-commerce platform and wide range of fulfillment solutions for passengers.

Over recent years 3Sixty has been leading the omnichannel travel retail role, partnering with a number of airlines across the world, including its partnership with Singapore Airlines.

Alongside aviation e-commerce technology company Omnevo, 3Sixty will continue rolling out its omnichannel strategy with its key airline partners across the world.

“This announcement sits at the very heart of 3Sixty’s omnichannel strategy – investing in our key partners and bringing to market innovative solutions. We are proud of our continued association with Virgin Atlantic and excited for the future ahead,” commented 3Sixty’s Chief Operations Officer, Alex Anson.

3Sixty is leveraging the return in air traffic and focusing its investments on creating unique digital solutions. Its new omni-channel platform with Omnevo “will redefine the travel retail industry” with seamless and customer-centric integrated channels, says the company.

Virgin Atlantic says that the launch of their digital shopping experience will set the bar for others to follow.

Paul Mills, Virgin Atlantic’s Head of Inflight Services noted: “We are delighted to take this step towards offering a seamless shopping experience to our customers in partnership with both 3Sixty and Omnevo. This new platform will allow us to offer a wider range of products and truly personalize the shopping experience for our customers.”