APTRA: some Asia sub-regions showing recovery

The Asia Pacific Travel Retail Association hosted a 2-hour insight-driven APTRA Exchange in Singapore during TFWA Asia Pacific Live. The presentation included the latest traveler statistics from Forward Keys, with both global and Asia Pacific numbers. 

Despite uneven recovery in Asia Pacific sub-regions to date, data for Q2 recovery shows positive acceleration. India is close to reaching pre-pandemic levels with current bookings for Q2 being only 13% behind 2019, while arrivals in Q1 were 59% behind. Travel to Southeast Asia and Oceania in Q2 registered a double-digit recovery when compared to Q1’s performance.

The Philippines, Singapore and Fiji are recovering faster than any other major destination in the region. South Korea is outperforming in North East Asia as it reopened to international travelers from April 1.

The Exchange also included a lively panel addressing changing dynamics in the wines and spirits category including consumer trends in emerging categories such as craft and local brands and the rise of omni-channel shopping preferences. The discussion also touched on managing supply chain challenges and the growing need to act sustainably on shipments. 

The APTRA Exchange concluded with a focus on CSR from a business perspective including the lifecycle of products and store furniture and the growing requirements of all stakeholders to address sustainability in tenders and business operations.