Assa promoted to new TR role at ELC

IsraelAssa_cropIsrael Assa has been appointed to the newly created role of Senior Vice President and General Manager, Business Operations, Travel Retail Worldwide, at The Estée Lauder Companies, effective July 1, 2016. He will continue to report to Olivier Bottrie, President, Travel Retail Worldwide.

In this role, based in Switzerland, Assa will lead The Estée Lauder Companies’ three regional Travel Retail organizations.

Reporting to Assa will be: Sue Fox, Vice President, GM Travel Retail Europe, Middle East, Africa; Nathan Moris, VP, GM Travel Retail Americas and Javier Simon, SVP, GM Travel Retail Asia Pacific.

This new structure is designed to complement the Company’s existing operations in Lachen, Switzerland, and enhance the organization’s ability to service global and regional clients, says the company announcement.

“Israel’s relationships with retailers and airport management, combined with his deep understanding of the Travel Retail business and our brands, make him an ideal candidate for this key leadership appointment. I am looking forward to working with him in this new capacity,” commented Olivier Bottrie.

Assa joined The Estée Lauder Companies in New York in 2001 as Executive Director, Travel Retail Marketing and was subsequently appointed VP, GM Travel Retail Americas in July 2006. Since July 2014, Assa has been SVP, GM, Estée Lauder, Travel Retail Worldwide.

A successor for Assa’s current role will be announced at a later date.