Belgian artist Oli-B completing his Godiva artwork at the DFS store in San Francisco International Airport at the end of May.
As part of its 90th Anniversary celebration, Godiva Chocolatier is collaborating with DFS to mount a special event at San Francisco International Airport featuring the work of renowned Belgian artist/illustrator Oli-B. A similar event will be staged at Los Angeles Airport in August.
Godiva, founded in Brussel, Belgium in 1926, is marking its 90th anniversary with a series of celebrations throughout this year, including the launch of a limited edition gift box, Collection Anniversaire, which was designed by Oli-B.
On May 28, Oli-B completed an exclusive work of art at SFO commissioned by Godiva. With its firework-like brilliance and bright colors against a luxurious gold backdrop, the artwork symbolizes the brand’s values of quality and refinement, originality and innovation.
Oli-B put the finishing touches to his unique illustration watched by an attentive crowd of passing travelers. His ‘canvas’ was a set of 36 gold-colored Godiva gift boxes mounted in a two-metre frame in a specially decorated zone in the airside travel retail shop at San Francisco International Terminal.
Travelers were invited to have their photo taken with Oli-B against his artwork, surrounded by display units filled with Godiva chocolates. The artist signed commemorative greeting cards and presented some lucky travelers with mini-ballotins of Godiva chocolates.
A complimentary Oli-B rainbow-colored rucksack was offered as a free gift to each customer who spent over US$85 on Godiva products.
The Godiva 90th Anniversary promotion – along with Oli-B– will next move to Los Angeles International Airport in time for a special event on August 13.
