Craft spirits producer and distributor Atom Brands is launching Darkness 8 Year Old Triple Cask Travellers Edition exclusively in global travel retail.
Available to try for the first time at the Asia Pacific show in Singapore last week, the triple sherry cask single malt Scotch whisky is designed to offer a craft alternative for the growing trend for Sherry cask whisky (36% growth year on year) in a category dominated by major players in the spirits industry.
Darkness triple cask is aged in ex-bourbon barrels for a minimum of 8 years, before the liquid is divided between three sherry casks – Spanish oak sherry casks, specially coopered ex-Oloroso casks and ex-PX sherry octaves. The liquid is finished in these barrels for three months before being blended back together to create the intense, amber-hued Darkness.
Claire Keene, Global Travel Retail Manager at Atom Brands says the time is now for craft brands in travel retail.
“At Atom Brands we make and select the finest craft spirits that are the best they can possibly be, and package them in a way that challenges the norm in GTR. The addition of Darkness to our craft portfolio is set to disrupt the scotch category within travel retail, adding a complex and characterful whisky that will appeal to die-hard whisky fans as well as those looking for something new as a gift or for their collections,” says Keene.
Between 2013 – 2017 launches of craft spirits increased by 265% and the craft category is forecast to grow from 2% to 20% of global spirits sales by 2025, worth US$3 billion.
