Bacardi Global Travel Retail has collaborated with Parisian fashion label Maison Labiche to create a new Grey Goose vodka 2019 Riviera Series travel retail exclusive gift tin.
Available from May 2019 across major airport locations, the limited edition tin was designed to meet the needs for differentiation and gifting.
Maison Labiche has identified 13 cities that influenced its designs and depicted them on the special edition gift tin: Paris, Rio De Janeiro, Singapore, Hong Kong, Sydney, Shanghai, Moscow, London, Istanbul, San Francisco, Berlin, New York and Bangkok.
The names of the cities are interspersed between a unique wave design in Maison Labiche signature style embroidery font.
Grey Goose also revealed a new global brand platform – Live Victoriously, which is centered around the philosophy that “you deserve better than good enough,” said Lee Applbaum, Global Chief Marketing Officer of Grey Goose.
“You don’t need a special occasion to enjoy Grey Goose simply because it’s credited as a quality product – living victoriously is recognizing that you are the special occasion.
“This summer, the collaboration between Grey Goose and Maison Labiche and the accompanying designs on our limited-edition bottle seek to remind us that every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”
Julie Witherden, Marketing Director, Bacardi Global Travel Retail explains that the global campaign is adapted to Travel Retail: “The shopper is central to everything we do in Global Travel Retail and we want to help them create fantastic memories of their trip.
“When we heard about the importance of travel to the design team at Maison Labiche we knew this would be a great way for us to tailor the design of the Grey Goose Riviera Series global campaign to travelers.”