Avolta (formerly Dufry) and private airport operating group Corporación America Airports, have forged a partnership to “revolutionize” travel retail in Uruguay, in a collaborative initiative aimed at elevating the airport retail experience. The partnership is establishing what it calls a “novel business model” by leveraging the combined expertise of duty free retail and airport management as master concessionaire for travel retail.
This collective effort aims to design, implement, and operate duty free stores that significantly enhance the overall airport experience by adopting a genuine “trinity” concept.
Embracing a data-driven approach, the partnership strives to provide passengers with a more seamless and personalized journey, say the companies in a joint statement.
Martin Eurnekian, CEO of Corporación America Airports, expressed enthusiasm about the collaboration, stating, “We aim to explore every aspect of the customer journey and airport operations, identifying opportunities for improvement through integration and collaboration.”
This joint venture has an important purpose beyond financial considerations, as both companies not only align on a customer-centric approach and pursuit of improved services and experiences but also share a commitment to sustainability.
Both entities are devoted to fostering a positive impact in the communities they serve while responsibly managing their environmental footprint. Moreover, they believe that by collaborating, they can amplify their influence and make a more substantial contribution to sustainable practices.
Avolta CEO, Xavier Rossinyol expressed his excitement about moving forward partnering with CAAP: “We share a mutual understanding that in order to foster sustained growth, it is imperative to revolutionize the conventional approach to conducting business within our industry. Both the retailer and the airport operator must actively engage in the innovation process and embrace calculated risks. The outdated model, anchored in high MAGs that restricted operators from making substantial investments and assuming risks, is destined to become obsolete.”
Uruguay has been strategically selected as the testing ground to experiment with new ideas and processes in a controlled environment, with the intention to export successful outcomes to other operations.
Emphasizing their visionary perspective, both companies firmly believe in forging a genuine ‘trinity’ encompassing airports, retailers, and brands, pivotal in fundamentally reshaping the landscape of travel retail.
They recognize that true innovation and an unparalleled traveler experience emerge when these key players collaborate seamlessly. This commitment to collaborative transformation signifies a pioneering step toward a future where airports, retailers, and brands unite to deliver an immersive and innovative travel retail environment.