Bacardi GTR names new Global Head of Marketing

Bacardi Global Travel Retail has named Ignacio Vázquez as Global Head of Marketing, Global Travel Retail, effective July 1, 2020. Vázquez will report directly to Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, and will be based in London.

Since joining Bacardi in 2015, Vázquez has most recently served as Vice President of Marketing for Latin America & Caribbean. He has also held various marketing and leadership roles including Global Brand Director Martini.

Welcoming Vázquez to the team, Vinay Golikeri said: “Ignacio brings a wealth of strategic, brand and customer experience across many consumer sectors and a range of geographies in complex and challenging markets. A natural, broad-thinking leader with a strong track record of delivering significant commercial success through disruptive, consumer-centric strategic programs, I’m confident he will bring a results focused, fresh perspective to shopper engagement.”

    Before joining Bacardi, Vázquez was a management consultant for Bain & Company and worked in several local, regional, and global marketing roles for leading consumer brands.