Porsche Design and BRIC’S partner on new line

Porsche Design and BRIC´S have entered into a long-term partnership to bring a new line of bags, luggage, and small leather goods to the market. Capitalizing on the companies’ histories rooted in a family business and unique heritage, the new collection combines the best of the two brands and features a fusion of design, function, and craftsmanship.

     Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche – the designer of the legendary Porsche 911. His credo “if you analyze the function of an object, its form often becomes obvious,” and the associated design philosophy can still be seen in all Porsche Design products.

     BRIC´S, established in 1952 by Mario Briccola, is a family-owned business. The Italian travel brand is known worldwide for its travel and fashion accessories with more than 65 years of industry expertise, history, long-standing regional roots, and passion. BRIC’S stays true to the Made in Italy culture and philosophy, which is evident in every detail and production site.

The collaboration fuses Porsche Design’s functional design and engineered mindset with BRIC´S fine craftsmanship and manufacturing competence.

The new range features a selection of hard- and softcase luggage, bags, backpacks, and small leather goods, ranging from business to leisure-inspired products, with a commitment to high performance.

The new Porsche Design bags & luggage collection will be available end of 2020 worldwide in Porsche Design stores and BRIC’S stores and online at www.porsche-design.com and at www.brics.it as well as in selected luggage stores worldwide, including the Travel Retail Market.