Blue Caterpillar has announced a distribution agreement for Sailor’s Home Irish Whiskey that aims to expand the presence of The Sailor’s Home Company’s Irish whiskey offerings in Global Travel Retail (GTR) and domestic markets across the Americas.
In addition to GTR, Blue Caterpillar will also handle distribution in key domestic markets within the Americas.
Sailor’s Home, known for its unique approach to whiskey making, creates distinctive flavors that resonate with modern consumers.
“The partnership with Blue Caterpillar marks a significant milestone for The Sailor’s Home as we aim to make our unique expressions of Irish whiskey available to a wider global audience,” said Cian Quilty, CEO of The Sailor’s Home Company. “The Sailor’s Home proposition is uniquely appealing to international explorer of great whiskeys in Global Travel Retail. Our innovative approach to whiskey-making combined with Blue Caterpillar’s strong distribution capabilities and deep understanding of the GTR market presents a remarkable opportunity to bring delicious whiskey expressions and gifting solutions to discerning consumers worldwide.”
“The collaboration with The Sailor’s Home is aligned with our strategy to offer our customers not just premium products, but also unique and compelling stories,” added Christoph Henkel Co-founder & COO of Blue Caterpillar. “The Sailor’s Home, with its commitment to quality, perfectly embodies the values our customers seek.”
The global Irish whiskey market is expected to reach USD 7456.92 million by 2028, growing at a Compound Annual Growth Rate (CAGR) of 7.95% from 2022 to 2028. In Global Travel Retail, Irish whiskey has shown robust growth, reporting a 66% increase in volume in 2022 alone.
