Breitling launches new watch collection in North America

Navitimer_8_B01_with_black_dial_and_stainless_steel_bracelet copysmAt a star-studded red-carpet event in New York City, world-renowned Swiss watch brand Breitling celebrated the launch of its new Navitimer 8 collection and exhibited 60 vintage watches for the first time ever in North America.


More than 300 distinguished guests from Australia, Latin America, Canada, and the United States were welcomed by Breitling’s new global CEO, Georges Kern, who introduced his vision for this storied brand’s latest chapter in a beautiful setting against the backdrop of the iconic New York City skyline.


Houston Astros World Series pitchers Justin Verlander, Dallas Keuchel and Lance McCullers Jr., motocross champion Ken Roczen, former NFL quarterback and CBS NFL commentator Boomer Esiason, former astronauts Mark and Scott Kelly, and American actors Darren Criss, Olivia Munn and Armie Hammer were also in attendance for the festivities.


Breitling, which has a strong link to aviation, launched the Navitimer 8, a new pilot’s watch collection. The 8 in it’s name is a nod to the Huit Aviation Department, which was set up in 1938 to produce cockpit instruments as well as classic pilot’s watches for civilian and military use. At the time, Willy Breitling chose the name “Huit,” the French word for “eight,” as a reference to the eight-day power reserve offered by its storied cockpit instruments.


Georges Kern, who was named CEO of Breitling in the summer of 2017, recounted the brand’s rich heritage to the assembled guests at the seated dinner, and committed himself to taking Breitling into what he described as “a legendary future.”

He added that he was particularly excited about the newest product line.

“I am very proud that tonight we will unveil the new Navitimer 8 collection,” he said, “which is a salute to the brand’s innovations and accomplishments in the pioneering days of aviation.”