Diageo GTR opens luxury spirits shop at DFW with DFASS


Diageo Global Travel opened a new luxury store in partnership with DFASS Group and its partners CBI Retail Venture (CBIRV), MDT Strategic Ventures and Charles Bush Consulting in Dallas Fort Worth International Airport earlier this month.


The 400 sq.ft store is the first Diageo retail space to open in Dallas Fort Worth Airport and is designed to offer a luxurious interactive spirits experience for travelers. Miami-based design agency Bloommiami designed, produced and implemented the store. 


Located in Terminal D between gates D22 and D23, the store features a central sampling station, interactive video screens and wall displays. For the whisk(e)y drinkers, a feature wall displays a range of exciting variants from the Scotch and American whiskey categories.


DIAGEO GLOBAL TRAVEL AND DFASS small 3Marcos Bibas, Commercial Director, Diageo Global Travel Americas, said: “We are delighted to offer travelers in Dallas an interactive shopping experience that explores the rich history and pioneering spirit behind our much-loved brands. I would like to thank our partners at DFASS Group, CBI Retail Venture (CBIRV), MDT Strategic Ventures and Charles Bush Consulting for their help in making this collaboration a reality. Dallas Fort Worth is an integral international travel hub in North America with 67 million passengers travelling through the airport last year alone. This demand of passengers has welcomed new investment in the airport’s systems and construction, making it a prime location for the first Diageo airport retail experience in North America. The store’s luxury features are designed to offer new and existing passengers the opportunity to discover and try our award-winning spirits, so they have all of the information they need to purchase the right brand for them.”


Jon Potash, President The DFASS Group, added: “We have enjoyed a strategic relationship with Diageo Johnnie Walker Keep Walking Dallas-small 5which has reached its most recent pinnacle with the realization of this tremendous project. As such, we are extremely proud to partner with Diageo Global Travel to open the first Diageo airport retail experience in Dallas Fort Worth International Airport. We are dedicated to providing our consumers with engaging shopping experiences in a luxury environment and this stunning retail space in Dallas Fort Worth realizes this aspiration. It’s a fantastic addition to the airport’s concourse.”


The luxury store offers key variants from Johnnie Walker, as well as a range of Single Malts and spirits from Bulleit, Baileys, Cîroc, Tanqueray and Zacapa.