B|Y, the travel brand by Bric’s created for new generations, introduces a new shade, confirming its vision of a young, dynamic and contemporary way of traveling.
B|Y, an acronym for Be Young. Be Bric’s., is designed to connect with a broad and international audience, while maintaining a strong link to the values and quality that have always defined Bric’s.
“B|Y is a modern and cosmopolitan lifestyle brand, conceived for a fresh and positive approach to life and travel,” says Attilio Briccola, Bric’s CEO.
Created for Generation Y, Millennials and Generation Z, the collection appeals to connected, curious and open-minded travelers who value both design and functionality. The new grey offers a versatile, contemporary choice that adapts naturally to different styles, occasions and destinations.
The new color runs through the trolley line, which is available in a wide range of sizes. Inspired by underground maps, the trolley’s distinctive graphic design reinforces its urban and international character.
The new grey shade joins the existing colors in the collection: blue ocean, mango, grey blue, pearl pink, black and olive, offering a more minimalist aesthetic without sacrificing personality. With their mango-colored details, the trolleys coordinate with the soft accessories in the B|Y collection, such as the duffel bag and the toiletry bag.
B|Y trolleys also incorporate functional solutions such as expandability, double spinner wheels and personalised details that make each piece of luggage immediately recognizable.
