Travel Blue will unveil new destination-themed products in the Memory Collections range at this year’s TFWA World Exhibition & Conference in Cannes.
The new additions follow the success of the range at TFWA Singapore and a prestigious travel retail award win earlier this year.
The Memory Collections range of pins, patches and pillows also includes magnets, ID tags and key rings. The concept received significant industry recognition, winning praise from the awards’ judges.
Judges highlighted Memory Collection’s commercial appeal and relevance to today’s travel retail consumer, reports Travel Blue; as well as the concept’s strong appeal to younger travelers. The range’s visual impact and merchandising opportunities were also commended by judges
“Memory Collections products are destination-exclusive souvenirs which provide lasting memories for passengers and offer personalisation, appealing to Gen Z’s desire for self-expression,” says Travel Blue Managing Director, Daniel Levin.
“Both affordable and functional, these products help operators generate impulse purchases through engaging, high-impact displays.”
