Campari Group Global Travel Retail (GTR) and Norwegian Cruise Line have entered into a new long-term partnership for a beach lounge at Great Stirrup Cay, NCL’s private island in The Bahamas.
The new Beach Lounge by Aperol offers cruise travelers a dedicated space to enjoy the full brand experience in a responsible and convivial setting. The partnership officially launched on September 1, 2026 with the opening of Beach Lounge by Aperol on Great Stirrup Cay.
Norwegian Cruise Line also welcomed government officials, travel partners, media, more than 100 content creators and special guests to the island on September 1 for an exclusive event marking the opening of Great Tides Waterpark, the island’s newest attraction and one of the highlights of the recent enhancements to Great Stirrup Cay.
Great Stirrup Cay is expected to welcome more than one million passengers annually, driven by growing demand for Caribbean and Bahamas itineraries and with 17 Norwegian Cruise Line ships scheduled to call at the island through summer 2028. Beach Lounge by Aperol features a permanent beachside bar where guests of legal drinking age are invited to enjoy freshly made Aperol Spritz, complemented by a curated selection of cocktails featuring premium spirits from the Campari portfolio.
The beach lounge also features daily DJ sets, relaxed lounge seating and immersive photo moments.
The partnership represents another milestone in Campari Group Global Travel Retail’s commitment to building immersive brand experiences for travelers across the global travel ecosystem, says the company.
1.5 billion Aperol Spritz were served worldwide in 2025.
Biancamaria Sansone, Global Head of Marketing & Customer Channel Marketing of Global Travel Retail at Campari Group, commented: “It’s an incredibly exciting time to be strengthening Campari Group’s presence in the fast-growing cruise industry. Globally, the sector welcomed record passenger numbers in 2025, driven by strong demand in North America, as travelers continue to seek new ways to connect and spend quality leisure time together. Great travel experiences are built around memorable moments shared with others, making Great Stirrup Cay the perfect setting for Aperol to engage guests in a discovery mindset. This partnership reflects our ambition to create exclusive and memorable experiences.”
“Everything we do at Norwegian Cruise Line is centered on delivering exceptional hospitality and giving our guests the freedom to create the vacation experience that’s right for them, so no one has to compromise on their vacation,” said Luis Ortega, Senior Director of Beverage Development, Norwegian Cruise Line. “Our longstanding partnership with Aperol reflects that commitment, and we are thrilled to bring a vibrant new experience to Great Stirrup Cay with the addition of Beach Lounge by Aperol. It’s another way we’re giving our adult guests more opportunities to relax, connect and enjoy the island their way while creating unforgettable memories.”
