To date, the campaign has launched in Europe and the Middle East and has now rolled out to Sydney, Australia in partnership with Heinemann.
The campaign spotlights Mondelez WTR and partners’ support of local communities and worthy causes within their value chains. The activation is Mondelez WTR’s first corporate social responsibility (CSR) campaign in the Asia Pacific region, high-lighting its commitment to advance its Travel Retail Made Right mandate around the world.
Throughout August and September, Sydney Airport passengers passing through the departure terminal could engage with the Bag That Gives Back activation and make a positive contribution. By riding a life-size wooden tricycle, every kilometer cycled generates 1 AUD donation towards Mondelez WTR’s Ghana Mobility Initiative, a project centered on providing tricycles for local Ghanaian cocoa communities in partnership with Cocoa Life and Child Rights International. The campaign aims to enhance mobility for children and small businesses in Ghana, and the interactive activation allows travelers to understand the project’s impact in a memorable and meaningful way.
The campaign includes a special price promotion for the purchase two 360g Toblerone bars or two 272g Toblerone Tiny Bags.
Cocoa Life is Mondelez International’s cocoa sustainability program focusing on making cocoa sourcing more sustainable in key cocoa-producing countries. Cocoa Life aims to help uplift the people and protect the landscapes that it reaches, bringing dynamic change to the communities and forests where the cocoa bean grows before becoming the snacks that consumers love.
Child Rights International is a non-profit organization committed to ensuring that children’s voices and contributions are recognized and valued in society, reaffirming children’s faith in a better and brighter future.