Guests sailing on Carnival Firenze, the latest addition to the Carnival fleet, are shopping world-class brands and sporting all new ‘Fun Italian Style’ merchandise created in partnership with retail curator at sea Starboard. The Fun Shops onboard Carnival Firenze bring leading brands to the shops along the ship’s retail promenade and celebrate Carnival fun with an Italian flair to match the ship’s Florence-inspired theme.
“Starboard is thrilled to launch our 14th ship with Carnival and help bring the Fun Italian Style concept to life for Carnival guests through the shopping experience,” stated Lisa Bauer, Starboard’s President and CEO.
“We approached our curation of product and experiences tailored to the intersection of West Coast meets Florence Fashionista.”
“Our guests love to shop and working with Starboard enables us to develop experiences that continually raise the bar on retail at sea, while also curating the collection that our guests from California love,” said Luis Terife, Carnival’s vice President of on-board guest commerce.
“Carnival Firenze further proves the success of our partnership, as the retail promenade on the ship has been very popular with guests sailing on her inaugural season,” he added.
High fashion and designer jewelry
Carnival Firenze’s retail offering includes the largest assortment of Swiss and jewelry pieces in the Carnival fleet.
Among the top brands show-cased are Gucci, epitomizing luxury and Italian heritage, and TAG Heuer, featuring the popular Carrera collection, Formula 1, and Aquaracer. The ship is also the first in the fleet to feature family-owned Swiss brand, Norqain watches.
Luxe Legacy, Starboard’s proprietary brand of curated pre-owned luxury collections, features an expanded assortment of vintage luxury pieces in a new stand-alone store concept. Within the boutique, guests will discover a thoughtful collection of certified pre-owned Swiss timepieces, along with pre-loved leather accessories and handbags from iconic brands including Louis Vuitton, Gucci and Chanel.
The Fun Shops also feature a Pandora in-shop boutique show-casing their renowned customizable charm bracelets and designer jewelry.
Carnival Firenze also features an extensive line-up of Beauty for All with Sephora Collection, Sol de Janeiro, Benefit and Kylie Cosmetics.
Exclusive ‘Fun Italian Style’ collection commemorates inaugural season
All-new apparel for him, her and the kids fuse ‘Fun Italian Style’ and California vibes with vintage, surf-inspired designs. Carnival Firenze T-shirts pay tribute to the ship’s homeport of Long Beach, featuring distressed artwork with Italian soccer jersey influences. In the surf shop on Deck 5, the youngest cruisers will have fun and find options curated just for them in the vibrant kids’ zone.
Special Carnival Firenze collectibles, created by Starboard’s in-house experts, commemorate the ship’s inaugural season with a range of fun and useful items, such as hats, travel mugs and tote bags.
Sailing year-round from its homeport in Long Beach, Carnival Firenze accommodates approximately 4,960 guests on three- to seven-day voyages to Baja Mexico and the Mexican Riviera.
