Tairo International, a leading distributor of premium beauty brands, has launched Kylie Cosmetics, Kylie Skin, and the highly anticipated Cosmic Kylie Jenner fragrance in Aruba in collaboration with retail partner Maggy’s Aruba.
The landmark launch solidifies Kylie Cosmetics as a prominent addition to Tairo International’s Luxury Division and an integral part of Coty’s portfolio, says the company.
The launch event was held at two exclusive locations during the weekend of May 13-14.
Attendees had the opportunity to explore the full range of Kylie Cosmetics products, including iconic lip kits, versatile eyeshadow palettes, and innovative skincare solutions. Additionally, the Cosmic Kylie Jenner fragrance, which was unveiled during the launch, “captivated guests, offering a sensory journey inspired by the allure of the cosmos,” according to Tairo.
Two of Maggy’s Aruba’s dedicated staff at each location provided mini-glam looks and skincare routines, highlighting the brand’s innovative products.
The Kylie Skin skincare line became an instant best-seller, appealing to customers with its fragrance-free and clean formulation, thus filling an unmet gap in this market, said the company.
The shopping experience was further enhanced by complimentary champagne, soft drinks, and sweet bites provided by Maggy’s Aruba, who went out of their way to create a delightful occasion for guests.
Shoppers also had the opportunity to take advantage of exciting Gift with Purchase (GWP) offers: purchase four products and receive a coveted Kylie Mirror; purchase three products and choose between a mini lip gloss or mascara; purchase two products and receive a skincare sample (tube); or purchase one product and receive a skincare sachet.
While certain products were in high demand before the event, such as lip oils, loose powder, and select Kylighters, the Kylie Lip Kits emerged as a standout. A strong end-consumer promotion featuring the Kylie Mirror helped drive increased basket sizes per receipt.
“Reflecting on the event, it was indeed a ‘Kylie Kraze,’ as consumers, both young and trendy locals and tourists, flocked to experience the brand firsthand. Notably, parents were seen consulting lists from their teens, indicating a strong demand from younger demographics influenced by social media trends,” commented Linda Perez, Tairo International Area Manager.
“The launch of Kylie Cosmetics, Kylie Skin, and Cosmic Kylie Jenner fragrance in the Caribbean region signifies Tairo International’s commitment to introducing trendsetting beauty brands to the local consumer base.
“The overwhelming response underscores the island’s keen interest in embracing innovative beauty offerings,” she added.
