Johnnie Walker has unveiled Blue Label Azure, a coastal summer limited edition release available exclusively for global travelers.
Launching to coincide with the holiday travel season, Johnnie Walker Blue Label Azure has been created by Master Blender Dr Emma Walker as a blend of citrus, orchard fruits, gentle smoke and sweetness. The bottle was created in partnership with renowned Colombian designer Johanna Ortiz, known for her coastal aesthetic.
Johnnie Walker Blue Label Azure will first launch with Avolta UK in London Heathrow Airport from May, followed by major travel hubs including Changi, Incheon, Hong Kong, Bogota, Nice and Paris, as well as other airports around the world. The launch will be supported by airports activations, including a Johnnie Walker Blue Label Azure pop-up tasting bar in London Heathrow Airport Terminal 4, as well as the British Airways corporation lounge and targeted out of home and digital media.
Andrew Cowan, Managing Director at Diageo Global Travel, said: “This launch marks an exciting moment for Global Travel and for Scotch whisky. By introducing Johnnie Walker Blue Label Azure exclusively in travel retail, we are offering travelers something truly distinctive, an innovation they can only discover on their journey. It not only elevates the Blue Label experience for new, seasonal occasions, but also showcases the versatility of Scotch in a way that resonates with today’s luxury traveller seeking unique, memorable moments.”
The bespoke bottle is housed in an exclusive custom bottle bag. The bottle has been created using 100% Post-Consumer Recycled [PCR] glass.
Johnnie Walker Blue Label Azure is available in select airports and cruise ships, in addition to The Johnnie Walker Experience, the brand’s flagship store in Edinburgh.
