After 17 years representing and distributing major chocolate brands such as Hawaiian Host, Hershey’s and Nestle’s, Chase International has decided to exit this category for strategic reasons. However, the company will continue to distribute Walkers Shortbread, the #1 shortbread globally and in the U.S., due to the increasing popularity and strong growth of snacking, especially at airports and on the Northern borders.
In USTR Walkers Shortbread grew by double digits this past year due in part to new airport listings by Duty Free Americas Atlanta and JFK Airport locations. The brand also benefitted from new items listings on the Meg Scottie Dog Gift Tin with Paradise Shops at JFK, and along the Northern Border with Canadian Border operators.
“We also continued to provide strong promotions and sampling on the brand.Taste Walkers and you’ll know why only the finest shortbread comes from Scotland,” says Chase Donaldson.
In Orlando Chase International is showing two new flavors and packages – Walkers Assorted Animal Shapes 6.2 oz gift box and Walkers Vanilla Shortbread 5.3 oz. Gift Box.
Walkers Animal Shapes gift box contains shortbreads, three each in the shape of Teddy Bears, Highland Cows, Scottie Dogs and Sheep. Walkers Vanilla Shortbread contains 12 shortbreads per carton, flecked with real vanilla. Both packages will retail for around $7.99 in travel retail.
