Nestlé will launch its first plant-based chocolate, KITKAT Vegan, into Global Travel Retail in Q4 with an exclusive Travellers Edition. The company says that the move is in response to a growing demand for plant-based chocolate as the number of vegans increases year on year, particularly amongst the millennial and genZ consumers. “It’s clear that […]
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Nestlé ITR launches new sustainable version of TR Smarties Music Creator
Nestlé ITR has launched its first product to incorporate no single use plastic packaging. Nestle’s travel retail exclusive Smarties Music Creator is the first product to meet the company’s new guidelines, replacing all single use plastic packaging by a recyclable carton box. The colorful, durable Smarties Music Creator (containing 1 x 38g tube of Smarties), is part […]
Nestlé to partner with Red Cross as part of humanitarian efforts during COVID-19 crisis
Nestlé has announced it is partnering with the International Federation of the Red Cross and Red Cross Societies (IFRC) as part of its global response to the COVID-19 crisis. Initially, Nestle and IFRC will work together in four ways to provide urgent help for emergency services and caregivers and strengthen healthcare systems. 1. They will […]
Nestlé ITR innovates in Orlando with new product additions and 10 in 10 strategy
Nestlé International Travel Retail will be returning to the Summit of the Americas, where it will present new products and continue to capitalize on its ‘10 in 10’ strategy (booth 15). New this year is the travel retail exclusive KITKAT Gold Traveler’s Limited in a special snack and sharing format that will be on shelf from Q2 […]
Nestlé International Travel Retail focuses on SOUL
Nestlé International Travel Retail (NITR) will be highlighting its continued commitment to leading innovation in the Travel Retail confectionery category by presenting new products and engaging experiences across strategic brands KitKat, Smarties, and Nestlé Swiss at the Summit of the Americas. Launching into the Americas for the first time, the new products focus on NITR’s […]
Nestlé ITR relaunches premium SWISS chocolate range exclusively in travel retail
Following a 12-month program of brand redevelopment, Nestlé International Travel Retail (NITR) has successfully relaunched its Nestlé SWISS range. The premium Nestlé SWISS chocolate is a travel retail exclusive. The new visual identity of Nestlé SWISS is inspired by the natural and rugged landscapes of Switzerland, says the company, explaining that it is a contemporary take […]
Nestlé puts KitKat in focus with whimsical “Travel Break” themed eye masks and sharing bags
Starting with whimsical KitKat eye masks and interactive social media campaigns, Nestlé International Travel Retail will build on the global success and double digit growth it enjoyed for its Kit Kat brand in 2014 with fun new products, activations and internet exposure in 2015. The new campaign for the KitKat “Travel Break Sharing Bag” asks […]
