Citizen Watch America and Starboard unveiled a new multi-branded retail space for timepieces from Citizen and Bulova onboard Celebrity Cruises’ Celebrity Summit. The first at-sea boutique concept was inspired by Citizen’s new Flagship Boutique located on Fifth Avenue in New York, displaying oversized and impactful visual elements portraying Citizen and Bulova’s latest and most successful collections.
The 320-square-foot multi-brand boutique features limited and special editions, including the newly launched and first-at-sea Citizen Series 8 collection, a recently introduced Citizen ladies’ collection, and the highly success-ful Bulova jewelry collection for men, as well as special collaborations such as the Marc Anthony and Frank Sinatra special editions.
“We’re very proud and excited to partner with Celebrity Cruises and Starboard in building our first multi-brand boutique,” said Jeffrey A. Cohen, President of Citizen Watch America. “The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world.”
Citizen Watch America is a longtime partner with cruise retail operator Starboard.
“Citizen and Bulova have a 20+ year history of brand and business building at sea with Starboard,” said Caryl Capeci, SVP Fine Jewelry & Watches at Starboard. “Our new multi-branded boutique on Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea.”
